The Other Guy Blinked: How Pepsi Won the Cola Wars
Roger Enrico, Jesse Kornbluth
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
سال:
1986
اشاعت:
Hardcover
ناشر کتب:
Bantam
زبان:
english
صفحات:
280
ISBN 10:
0553051776
ISBN 13:
9780553051773
فائل:
PDF, 31.65 MB
IPFS:
,
english, 1986